Unilever is set to launch its first paper-based bottles for laundry detergent in Brazil next year, with an ambition in place to introduce the packaging across Europe thereafter.

The bottles have been developed through the Pulpex consortium. Last year, drinks manufacturers Diageo and PepsiCo joined Unilever in the formation of Pulpex, with venture management firm Pilot Lite. The Pulpex consortium was set up to produce a variety of plastic-free, single-mould bottles that will be used across the major FMCG companies.

Diageo has already unveiled a plastic-free, paper-based spirits bottle, which will debut on the company's Johnnie Walker range of Scotch Whisky this year.