Plenty of brands have already announced their 2025 goals for increasing recycled content in their packaging, but supply of postconsumer recycled resin will likely fall short of the 2025 demand, said speakers at the Plastics Recycling Conference.

Experts weighed in on how to remedy these supply and demand issues. They urged rapid mobilization to improve recycling collection while building consensus among stakeholders through complex policies such as extended producer responsibility (EPR), container deposit bills, and postconsumer recycled content laws.