H&M has announced it will be adding Higg Index Sustainability Profiles onto its clothing in an effort to provide customers with information about the environmental impact of the product. In addition, the Swedish fashion giant has brought its online secondhand startup Sellpy to 20 new countries, in yet another move to tap the conscious consumption trend sweeping through fashion.
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It would be great to link our physical products in-store to Higg Index Sustainability Profiles in the future. Still, for now, we are focusing on scaling our online application as quickly as possible. Our ambition is to feature Sustainability Profiles on as many products as possible during 2022.
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