Ralph Lauren unveiled Team USA’s Opening Ceremony Parade Uniform and debuted RL COOLING, a state-of-the-art wearable technology. The RL COOLING system is seamlessly integrated into the garment and disperses heat from the wearer’s skin through a sophisticated device that monitors and optimizes temperature and uses the same technology to cool the world’s most advanced computer systems. The effect is a cooling sensation that can be immediately felt and is long-lasting, even in the most oppressive heat.
Recognizing Tokyo’s summer heat, we sought to develop a solution for Team USA that fuses fashion and function—allowing them to look and feel their best on one of the world’s biggest stages.
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