"We have witnessed a renewed focus from consumers on the environmental credibility of hygiene and personal care product brands," says Vice President Global Nonwovens Business at Lenzing, Jürgen Eizinger. "Consumer awareness around fossil-based nonwoven products has grown, and purchase decisions are now tailored to products to safeguard the environment better. With such trends going forward, for nonwoven brands to remain competitive, it will be essential to review their sustainability strategies and incorporate them into their business practices."

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