H&M has announced it will be now shipping online orders in FSC-certified paper packaging in the Netherlands. The decision is part of the company’s sustainability pledge to use 25 percent less packaging between 2018 and 2025, including the replacement of single-use packaging. The paper is uncoated, making it easier to recycle and takes up a small amount of space in delivery, allowing for larger deliveries at one time.
| less than a minute read
H&M begin using paper packaging for online orders
“Fashion items are precious. To ensure that purchases arrive at our customers in good condition, we have looked for a more durable type of paper that is also sturdy enough,” said Annet Feenstra, H&M Netherlands’ sustainability manager, in a statement “We hope that customers will appreciate this new packaging and cherish the item they receive in it.”
/Passle/60211dc9e5416a0c14bc63d4/SearchServiceImages/2026-07-02-19-49-36-876-6a46c0d0033b1863554b58f9.jpg)
When we talk about sustainability, conversations often focus on reducing emissions or developing new clean technologies. But true...
/Passle/60211dc9e5416a0c14bc63d4/SearchServiceImages/2026-07-08-13-56-35-041-6a4e5713b71ad0ddcec591bd.jpg)
/Passle/60211dc9e5416a0c14bc63d4/SearchServiceImages/2026-07-02-17-02-49-101-6a4699b92a027cc45247ad98.jpg)
/Passle/60211dc9e5416a0c14bc63d4/SearchServiceImages/2026-07-07-15-51-45-769-6a4d2091387a16e32875763d.jpg)
