H&M has announced it will be now shipping online orders in FSC-certified paper packaging in the Netherlands. The decision is part of the company’s sustainability pledge to use 25 percent less packaging between 2018 and 2025, including the replacement of single-use packaging. The paper is uncoated, making it easier to recycle and takes up a small amount of space in delivery, allowing for larger deliveries at one time.
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H&M begin using paper packaging for online orders
“Fashion items are precious. To ensure that purchases arrive at our customers in good condition, we have looked for a more durable type of paper that is also sturdy enough,” said Annet Feenstra, H&M Netherlands’ sustainability manager, in a statement “We hope that customers will appreciate this new packaging and cherish the item they receive in it.”
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