Sports company PUMA will pilot an innovative production process to use existing football jerseys to produce new ones. This initiative is aimed at reducing waste and paving the way towards more circular production models in the future.

The process used in RE:JERSEY means that old garments that feature logos, embroideries and club badges, which previously hindered recycling efforts to turn old garments into new ones, can now be used. The RE:JERSEY project takes football kits as the major ingredient to create yarn for new jerseys.