Times have changed... our marketing strategies need to meet the consumer demand, while also remembering it is critical to keep our brick and mortars in tact. There is a fine line that businesses must work to drive these shifts in consumer buying behaviors to maintain and increase revenue while not creating the extinction of physical stores.
Just over half (51%) of the survey respondents indicated that the number of online purchases they make during work time has increased since the start of the pandemic. Nearly two-thirds (62%) regularly research or purchase products and services during work time, which is even more than those who regularly browse social media. And 44% expect to increase their purchasing during work time in the next 12 months.1