Study: Consumers motivated by 'green' words and images in food and drink adverts
A recent study has revealed that 'green' words and imagery in food and drink advertising significantly motivate consumer choices,...
I currently hold the role of VP, Global Marketing & Group Digital Strategy at Intertek, with responsibility for the strategic implementation and execution of their global marketing program, brand management, and communications. I have over 20+ years’ experience in B2B and B2C multichannel marketing planning & implementation, including digital and print marketing, product & service management, advertising, and sales.
I believe a woman's place is wherever she wants to be and as such I am a fierce supporter of a diverse and equal workplace.
In my personal life, I am a proud member of Team Whitt which consists of my husband and five year old son. We are a mostly vegan family (aside from myself who still has not broken the cheese addiction but I am trying). We enjoy spending time outside whether that be on a beach, in the mountains or simply the backyard and as a result we have made the decision to make as many small eco-friendly changes as possible in our own lives in hopes to contribute to the big change that this planet so desperately needs.
Thanks for reading my posts!
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