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Monki launches circular denim collection

H&M Group’s Monki youth brand has unveiled a jeans collection “designed for circularity”. The company said it’s “an important step for the brand’s aim towards a more circular future”.

The collection is part of the Ellen MacArthur Foundation’s Jeans Redesign project, and is the label’s very first collection designed with the circular principles of the project.

It includes three “all-time community favourite jeans fits” — the high-waist wide leg Yoko, slim leg Monokomi, and ankle length tapered leg Taiki, as well as a classic jacket. The four pieces come in a “timeless”, deep indigo wash.   

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cicularity, sustainability, fashion, english, highlight

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