The surge of people crowding the gate. The tiny aisles filled with people banging your arms as they try and wrangle suitcases down to their rows. The nervous looks hoping for overhead space.
Boarding a plane is not for the timid. But it wasn't always like this. In fact, it is only this bad because airlines have prioritized revenue over the passenger experience. Why?
“Boarding a plane is the 21st century version of Lord of the Flies,” said Henry Harteveldt, who covers the travel industry for Atmosphere Research Group. “The airlines created this complexity and this insanity.”
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The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Beyond Even Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.
Please read our BBEB Charter PDF.
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