The latest is a $7.7 billion master plan for Soudah Peaks, a luxury mountain resort. The project will tap into the remarkable natural and cultural environment in the Aseer region, southwest Saudi Arabia. The resort will be nestled 3,015 meters above sea level on Saudi Arabia’s highest peak and will bolster tourism, hospitality, and entertainment to support Aseer’s development strategy.

Soudah Peaks will unveil a new era of luxury mountain tourism encompassing lavish living experiences in a pristine natural environment laced with heritage richness. The destination will be home to 6 unique development zones: Tahlal, Sahab, Sabrah, Jareen, Rijal, and Red Rock. From posh hotels, luxury mountain resorts, residential chalets, villas, premium mansion sites, and entertainment, top-notch accommodation is provided with 2,700 hospitality keys and 1,336 residential units.