Canada is taking a strong stance against greenwashing in the apparel industry! As reported by GlobalData, the country’s new regulations aim to ensure that environmental claims made by apparel firms are genuine and verifiable. This move is set to substantially impact the industry, requiring companies to back up their sustainability claims with concrete evidence.
The crackdown will promote transparency and integrity, holding brands accountable for their environmental impact. Consumers will benefit from clearer, more accurate information, enabling them to make informed choices about the products they buy. This initiative is a significant step towards a more sustainable and honest fashion industry in Canada. Let’s support this effort to bring authenticity and accountability to the forefront of fashion.
The news was welcomed by the Canadian Apparel Federation which said the changes would force many companies to revisit how they promote their products in terms of sustainability in light of the substantial penalties that the Competition Bureau can levy.
