This week, Forbes published an article titled "Data Reveals 3 Sustainability Strategies Linked to Business Growth" that highlights three standout ideas.

High-growth companies treat sustainability as a strategic driver, allocating resources in ways that deliver long-term value rather than short-term PR. They also weave sustainability into the very fabric of their business, making sure it is part of every decision, every process, and every conversation. And they are not shy about using it as a growth lever, tapping into its potential to fuel innovation, strengthen customer loyalty, and stand apart from competitors.

I believe this connection between sustainability and growth is true for every industry. When it is done with purpose, sustainability becomes a catalyst for innovation and a safeguard against risk. It can strengthen brand trust, improve operational efficiency, and open doors to entirely new markets. The companies that lean into sustainable practices often find they save money through reduced waste and energy use, attract more conscious consumers, and retain employees who want to be part of something bigger than just making a profit.

Across sectors from manufacturing and technology to agriculture and retail, the results are clear. Sustainable operations do not just help the planet, they also help companies navigate regulations, avoid reputational damage, and build resilience in the face of supply chain challenges. 

Circular economy approaches, like designing products for reuse or recycling, can create fresh revenue streams while reducing environmental impact. Transparent reporting, especially when aligned with global standards, reassures investors and stakeholders that sustainability is not just a talking point but a measurable commitment.

The takeaway is simple. Companies that invest in sustainability, embed it deeply into their strategies, and measure their progress openly are positioning themselves for long term success. Sustainability is not at odds with growth, it is one of the most reliable ways to achieve it.