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The Gas Station on St. Paul Street

You can be successful and decent, you can be earning money, and still take care of social aspects and how your employees are being treated and valued. 

Ben & Jerry´s was founded on May 5th 1978, opening an ice-cream shop in an old gas station, offering free ice-cream on the opening day. Their ice-cream flavours were always a bit more than the normal flavours, including chunks of chocolate, nuts, fruit, etc., but what is most outstanding is their social activism from the beginning. At a very early stage, they signed a pledge ensuring fair treatment and pay for farmworkers in their supply chain; or already in 1989, they offered health benefits to same-sex partners of employees, being the first major company to do so. Also, their views and activities on climate issues, equality, and wrongdoings were always very direct, clear, and forward-thinking. More information can also be found on https://www.benjerry.com/values .

... a corporate culture that donated a percentage of profits to social causes, paid its lowest-paid employees at a ratio to its highest-paid that was designed to limit inequality within the company, and took positions on political and social issues that consumer brands typically avoided.

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social responsibility, decency, solidarity, passion, food, ethical business, highlight, english

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