You can be successful and decent, you can be earning money, and still take care of social aspects and how your employees are being treated and valued.
Ben & Jerry´s was founded on May 5th 1978, opening an ice-cream shop in an old gas station, offering free ice-cream on the opening day. Their ice-cream flavours were always a bit more than the normal flavours, including chunks of chocolate, nuts, fruit, etc., but what is most outstanding is their social activism from the beginning. At a very early stage, they signed a pledge ensuring fair treatment and pay for farmworkers in their supply chain; or already in 1989, they offered health benefits to same-sex partners of employees, being the first major company to do so. Also, their views and activities on climate issues, equality, and wrongdoings were always very direct, clear, and forward-thinking. More information can also be found on https://www.benjerry.com/values .
... a corporate culture that donated a percentage of profits to social causes, paid its lowest-paid employees at a ratio to its highest-paid that was designed to limit inequality within the company, and took positions on political and social issues that consumer brands typically avoided.
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