We all know that recycling is a positive thing. But it is also quite confusing. 

Just because that ubiquitous three arrow symbol is on some plastic or packaging, surprisingly it doesn't necessarily mean that it is recyclable! 

Now there’s a new symbol designed to identify products that can be part of larger reuse systems. It debuted on June 3 by way of PR3: The Global Alliance to Advance Reuse, a standard-setting body founded in 2019 to provide “a blueprint for efficient, reliable, economic, and environmentally beneficial reuse systems.”

Its older counterpart, the recycling symbol (first launched in 1970), is an easily identifiable sign indicating that a product can be processed and repurposed. Recyclable newspapers can be made into egg cartons, cardboard can morph into cereal boxes, and junk mail may become toilet paper. But many types of packaging don’t fall into traditional recycling categories and can still be repurposed or simply refilled. Figuring out which package types are most appropriate for reuse, and how to reuse them, has largely fallen to consumers. 

As reusable packaging becomes more common, the new reuse symbol aims to make it easier for consumers to navigate. Here's what sustainability experts want consumers to know about it.

What is the reuse symbol?

The reuse symbol is a logo designed to look like an R through the use of a looping arrow. The symbol was introduced by PR3 and an international group of designers, reuse operators, and governments to help people easily identify when packaging can be returned to a reuse system.

The introduction of a reuse symbol is a move to keep reusable items out of recycling, landfill, and waste streams and to inspire people to throw fewer products away. 

Reuse vs. recycle symbol: What’s the difference?

While both symbols are linked to sustainability, they each represent something slightly different. The two symbols serve fundamentally different purposes because reuse and recycling are fundamentally different. 

The recycling symbol signals that a material may be recyclable under certain conditions or is associated with recycling systems. The reuse symbol lets consumers know that a package shouldn’t be thrown out and can be used multiple times before it reaches the end of its life.

Where can you spot the reuse symbol?

Starting in June, the reuse symbol can be seen on certain cups, to-go containers, wine bottles, and some homecare product packaging. It will also show up on select collection bins and signage, which will help show where designated items may be dropped off for reuse.