Now, more than ever, building an Ever-Better society should take into account building a Greener environment.

Having lived and worked in the Middle East for more than 16 years, I can surely resonate with the need and desire of local communities for a greener environment. The local governments in the Middle East have slowly but steadily recognized the need for a greener economy and have started taken robust actions to tackle climate change, despite heavy reliance still on fossil fuels.

While the UAE seems to be a forefront champion, Saudi Arabia is quickly catching up and following Saudi Aramco’s commitments towards a carbon circular economy and real actions taken to reduce its carbon footprint, now the country leadership has announced a truly transformative initiative, aiming to plant over 10 billion trees in Saudi Arabia alone and over 50 billion trees in the wider Middle East region.

This ambitious target involves also reducing regional carbon emissions by 60%. These are truly commendable actions and our local Intertek communities are ready to assist and contribute to these targets.