Research shows Millennials and Generation Z (Gen Z) are responsible for the largest amounts of food waste in New Zealand.
According to the Rabobank/KiwiHarvest Food Waste survey, administered by independent research agency Kanta, Gen Z consumers in New Zealand toss out 49 per cent of the food they buy, while Gen Y, or Millennials, dispense of 50 per cent. In comparison, Gen X at 40 per cent and Baby Boomers at 34 per cent, are consuming more of the food they purchase.
The value of New Zealand’s total food waste was estimated at NZ$2.4bn per annum.
http://www.fruitnet.com/produceplus/article/185857/measuring-nzs-food-waste
Fruit and vegetables were the food product disposed of most by New Zealanders, making up nearly two thirds of all food waste.
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