The fashion industry is one of the world's biggest polluters - and adidas and thredUP are using their scale to promote a more circular product lifecycle for sports performance & lifestyle wear. The adidas Choose to Give Back program is powered by thredUP's Resale-as-a-ServiceⓇ (RaaSⓇ) and invites consumers to send their used gear back to adidas to be reused or resold.
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adidas Launches 'Choose to Give Back', a Resale Program Enabled by thredUP
"adidas has a reputation for driving innovative, sustainable solutions globally, and thredUP is thrilled to support their latest initiative to encourage more circular habits among consumers," said Pooja Sethi, Senior Vice President and General Manager of Resale-as-a-Service (RaaS) at thredUP. "By enabling resale at scale with customizable solutions for leading brands and retailers, we're keeping high-quality clothes in use longer and fighting fashion waste."
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