KFC China brand has launched a A series of low-carbon environmental protection promotion activities, advocating sustainable lifestyles, and further strengthening consumers' awareness of low-carbon environmental protection behavior.

Qu Cuirong, CEO of Yum China, said, "Utilizing our strong online and offline connections with consumers, we hope to encourage and reward more environmentally friendly choices and continuously deepen public awareness of environmental protection. In the future, we will explore more innovative ways , to bring consumers and other stakeholders to work with us to drive important change and contribute to a sustainable future for the planet.”

In December, KFC China launched an interactive section of "Natural 'Carbon Detection' and Going to Zero" on its super APP, infiltrating the concept of environmental protection and low carbon into consumers' daily ordering and dining behavior, and advocating consumers to participate in energy conservation and carbon reduction. . At the same time, KFC also invited two brand spokespersons to enhance interaction with consumers and encourage consumers to practice a low-carbon lifestyle. During the event, KFC recorded for consumers the carbon reduction behaviors that can be seen everywhere in life, such as "ordering from mobile phones and picking up in stores", "not using disposable tableware", "CD action", "garbage sorting", providing "carbon Bean" reward. Consumers can obtain their own "carbon reduction record" and receive "carbon beans" by punching the card in the APP to obtain special coupons.