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Key Insights on Sustainable E-commerce in China | Alibaba Group’s CMO Chris Tung

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https://www.youtube.com/watch?v=2-Ykufc0VL4

Alibaba Group's Chief Marketing Officer, Chris Tung, joined JuE Wong, CEO of Olaplex Inc., and Deborah Weinswig, CEO of Coresight Research, to share how Chinese consumers are embracing sustainability. Chris discussed key insights on Chinese consumers' increasing demand for sustainable products, how this presents a business opportunity for brands, and Alibaba's unique platform role in promoting sustainability in China.  

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alibaba, ecommerce, sustainability, china, greaterchina, english, highlight

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