In 2020, Amazon launched Climate Pledge Friendly (CPF) as a program not only to streamline access to the myriad items with sustainability certifications available through its stores, but to educate consumers on what actually constitutes a “more sustainable” purchase.
“A huge learning is that we’ve been able to confirm that this is something customers want,” Cameron Westfall, Head of Product and Engineering for CPF, told Sustainable Brands®
The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications.
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The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Beyond Even Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.
Please read our BBEB Charter PDF.
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