In 2020, Amazon launched Climate Pledge Friendly (CPF) as a program not only to streamline access to the myriad items with sustainability certifications available through its stores, but to educate consumers on what actually constitutes a “more sustainable” purchase.
“A huge learning is that we’ve been able to confirm that this is something customers want,” Cameron Westfall, Head of Product and Engineering for CPF, told Sustainable Brands®
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The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications.
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