Tires are black. We see them everyday. We take it for granted that they are black, and always will be black.
But... Why? Why can't we have alternative colors? Manufactures have tried other colors, yet all we get is basic, boring black. Why?
Because... Science!
Aesthetics have nothing to do with the fact that your tires are black ... The reasoning is far more practical.
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The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Beyond Even Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.
Please read our BBEB Charter PDF.
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