According to the 2026 Deloitte Halloween Survey, Halloween has become a significant tradition for many households. An impressive 92% of surveyed US households plan to engage in at least one Halloween activity this year. This growing enthusiasm for the holiday is reflected in consumer spending intentions, which remain strong despite economic uncertainties.

Most shoppers expect to match or even exceed their Halloween spending from last year, budgeting an average of $285 per household for celebrations and activities. Interestingly, many of these consumers feel financially comfortable with their planned expenditures, highlighting a positive outlook for Halloween festivities. The survey also reveals that most shopping will occur in a concentrated timeframe, focusing on in-store purchases rather than online or specialty retailers.

Early shoppers, those who begin their spending before mid-August, tend to spend significantly more on average compared to those who wait until later. This trend indicates a valuable opportunity for retailers to target these enthusiastic early shoppers with tailored offerings. Overall, Halloween is not just a holiday; it has evolved into a cherished tradition that families look forward to each year.