This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
| less than a minute read

L’Oréal Hong Kong is kicking off its first-ever cross brand recycling programme across the city with its 13 beauty brands.

Get in touch

Avatar

Get in touch

Avatar

To begin with, Kiehl’s, Lancôme and L’Oréal Paris will be paving the way to a greener future, now accepting used product containers in-store, with the programme expanding to cover L’Oréal’s 10 other beauty brands in the coming months. Partnering with local environmental social enterprise, V Cycle, beauty packaging which can be recycled in the programme includes not only plastic bottles but also glass and metal parts of the beauty products such as mascara tubes, brow pencils tubes and body, lipstick cases and compact powder cases. 

With 62 percent of surveyed customers revealing that they “are more likely to recycle their products if in-store recycling is available,” L’Oréal Hong Kong has since kicked off its first-ever cross-brand recycling programme across the city with its 13 beauty brands.
www.lifestyleasia.com/...
featured image

Tags

sustainability, cosmetics, hongkong

Get in touch

Avatar

Get in touch

Avatar

Latest Insights

Creating, sharing and inspiring change. For good.

The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Beyond Even Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.

Please read our BBEB Charter PDF.