“It is this dynamic of ‘trendy through necessity’ that makes sustainable fashion such an exciting area right now. Adopting sustainable fashion is a lifestyle choice, and we need to realise that caring about the planet is not a seasonal choice but needs to be done all year round. The key is to keep sustainable fashion affordable. Consumption patterns have changed among influencers, who are spreading awareness about sustainable fashion among the masses. Due to these shifts, more people are now willing to make these positive lifestyle choices,” she said.

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