Barbers in London are being trained to test the blood of customers to help combat high blood pressure.
The project, run by London South Bank University (LSBU), is targeting black and Asian men as they are statistically more likely to have undiagnosed high blood pressure.
Eight barber shops in south London will provide on-the-spot checks for customers who want one.
It follows a similar project that took place in Los Angeles.
"Sadly, millions of adults in the UK have high blood pressure and half are undiagnosed which can lead to strokes or heart attacks. It is the trusting relationship that customers have with their barbers that is so important. We need to take healthcare out into the community." Nicola Thomas, LSBU professor