Some of the world’s biggest fashion brands, including Hermès, are now catching on and following the blueprint set by Stella McCartney’s eponymous label years ago. That is, they’re incorporating innovative leather alternatives into their manufacturing processes, which adds onto other eco-conscious practices in the fashion industry like using recycled waste (see Prada’s Re-Nylon collection), upcycling clothes (Marine Serre has proven their profitability), using leftover fabrics (which can turn out beautifully, as Loewe shows us) and championing vintage (like Alexander McQueen, Gucci, et al).

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