Recently, Levi’s launched a new campaign ‘Buy Better, Wear Longer’ to raise awareness about the environmental impacts of the apparel industry. It focuses on creating quality clothing that lasts for generations by employing sustainable production practices and investing in alternative materials and technology.
We are using this campaign to encourage consumers to be more intentional about their apparel choices: to wear each item longer, for example, to buy secondHand, or to use our in-store Tailor Shops to extend the life of their garments
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