The Body Shop has committed to make its entire product range 100% vegan and certified with The Vegan Society by 2023, the London-headquartered company announced on Wednesday (June 2). On the back of its legacy as one of the first beauty brands to commit to no animal testing in 1989, the firm says described going completely animal-free as the “critical next step”. 

Gaining certification with The Vegan Society to bear its trademark logo will mean ensuring that The Body Shop’s entire value chain, from suppliers to manufacturers, comply with vegan-friendly standards. Currently, around 60% of the brand’s products are vegan, with animal byproducts such as honey and beeswax used in their non-vegan items.