The Coca-Cola Company and The Ocean Cleanup announced that Coca-Cola will become a Global Implementation Partner for The Ocean Cleanup’s river project. The unique partnership brings the international company and technological non-profit together behind a clear objective: to stem the tide of plastic pollution entering the world’s oceans, by first intercepting waste in rivers.
Through the partnership, The Ocean Cleanup together with Coca-Cola, will tackle fifteen rivers by the end of 2022, with the two organizations working collaboratively towards their shared goal of eliminating waste.