“Ninety percent of toys are made of plastic and most of the packaging is single-use and non-recyclable plastic,” says Dune Ives, CEO of the ocean advocacy organization, Lonely Whale.
The new Barbie line is a small step towards reaching the brand’s lofty sustainability goals. Mattel has pledged to use 100 percent recycled, recyclable, or bio-based plastic materials across the entire offering and packaging by 2030. The company sources 93 percent of the paper and wood fiber used for packaging and products from recycled or Forest Stewardship Council (FSC) content.
Big toy brands must do more to combat the industry’s overt plastic use. The negative impact the toys are having on the environment will endanger the future for the very children who are playing with the toys.
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