Hong Kong’s beverage and catering giant Vitasoy unveiled a first-of-a-kind scheme to reduce the pressure on landfills by increasing the collection of items which can be recycled. The scheme aims to raise awareness about clean recycling among Hong Kong consumers.

Vitasoy launched the Beverage Carton Clean Recycling Reward Scheme to prevent beverage carton waste from ending up in landfills. It plans to achieve this by increasing the collection of discarded beverage cartons for recycling.

Given that the giant is behind more than 75 percent of the cartons that enter Hong Kong’s landfills, this is one of its few initiatives to correct the damage it has caused.

https://www.greenqueen.com.hk/carton-recycling-reduce-waste-hong-kong/