LVMH, the luxury fashion group behind Louis Vuitton and Christian Dior, wants to build a new facility dedicated to sustainability. Slated to open in late 2024, the new R&D centre will focus on new materials and digital solutions. But its main goal is “getting rid of plastics”.
It's excited that the plastic-free era will come soon in luxury fashion.
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LVMH’s New Sustainable Research Centre Will Take Plastic Out of Luxury Fashion
For LVMH, this latest project is going to be among the top of its priorities. Voisin said that the group’s chairman and CEO Bernard Arnaut is “fast-tracking” the facility and pushing ahead with recruitment. In terms of what teams will be working on, the focus will mainly be on materials, biotechnology, and digital solutions. These target areas will seek to reduce the environmental footprint of products, from the manufacturing process to end-of-life.
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Many companies are using artificial intelligence (AI) to enhance their external communications, from content creation and media...
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