The recent expansion of the Air France ‘Train + Air’ programme highlights its strong commitment to environmental sustainability. As passengers increasingly demand more environmentally friendly travel options, the airline is protecting its future revenues by establishing meaningful solutions.
Although it is not a new scheme, Air France’s expansion of its ‘Train + Air’ programme highlights the serious steps the carrier is taking to reduce its carbon emissions. Air France has committed to reducing its domestic flight emissions by 50% by 2025 from 2019 levels and these steps are vital to achieving this. Seven additional routes were added and 18 are now bookable. Offering a single ticket, loyalty points and connection protection, the airline has made an environmentally friendly programme extremely attractive to passengers while creating an intermodal transport operation fit for the future.
https://www.railway-technology.com/comment/air-france-sustainability/
Travellers are increasingly likely to be influenced by how environmentally friendly a product or service is. GlobalData’s Q1 2021 consumer survey revealed that 76% of global respondents are ‘always’, ‘often’, or ‘sometimes’ influenced by this factor, rising to 78% amongst French respondents.
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