The social and economic opportunities arising from this seismic transformation are immense. They will take us in all sorts of positive directions. And here in Scotland, new initiatives such as the non-profit venture GreenGrow.Club (GGC) show that the journey has already started.
This new venture, based in Forres, Morayshire and launched only last month, markets a range of sustainable products meeting the highest standards of people and planet care. Iain Findlay, its ‘Head of Sustainability Knowledge’, describes it as a kind of socially responsible “green Amazon”.
It operates not just a marketplace for conscious consumers, featuring “for free” Scottish and UK based small independent eco-friendly businesses, but also as a community driven learning hub, while helping them to show-case their sustainability performance, with tools allowing eco-focused individuals and companies to learn from each other and share their insights.
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