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Stella McCartney launches most sustainable collection to date

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Stella McCartney has launched its Autumn 2021 collection - the most sustainable yet, alongside a new campaign.

The ‘Our time has come’ campaign features a fantasy of animals rewilding London, living freely among humans while donning sustainable luxury pieces. The campaign is also narrated as a tongue-in-cheek documentary by British comedian David Walliams.

The energetic collection is crafted with 80 percent environmentally friendly materials, meaning it is the brand’s most sustainable collection to date.

https://fashionunited.uk/news/fashion/stella-mccartney-launches-most-sustainable-collection-to-date/2021061656064

Stella McCartney revealed in a release: “While this campaign is light-hearted, I wanted to address a serious issue: ending the use of fur.
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stellamccartney, uk, ecofashion, sustainability, animals

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