Stella McCartney has launched its Autumn 2021 collection - the most sustainable yet, alongside a new campaign.
The ‘Our time has come’ campaign features a fantasy of animals rewilding London, living freely among humans while donning sustainable luxury pieces. The campaign is also narrated as a tongue-in-cheek documentary by British comedian David Walliams.
The energetic collection is crafted with 80 percent environmentally friendly materials, meaning it is the brand’s most sustainable collection to date.
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Stella McCartney revealed in a release: “While this campaign is light-hearted, I wanted to address a serious issue: ending the use of fur.
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