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Animal-free: Gucci introduces vegan sneaker

Gucci has launched a series of vegan sneaker options made from animal-free materials.

The luxury giant on Thursday debuted new options of its Rhyton and New Ace sneakers, crafted primarily from Demetra. Created with the same processes used for tanning, the new material offers pliable and performance resilience with a supple finish, much like leather. The eco-friendly material combines animal-free raw materials mostly from sustainable, renewable, and bio-based sources, said Gucci.

While leather remains a dominant fabric in Gucci’s accessory and shoe designs, it is joining other luxury giants, like Hermes - who earlier this year launched a bag made from mushrooms - testing new products made from alternative materials. If successful, more items could be rolled out with less reliance on natural resources.

Fabric innovation and alternative sourcing remain one of the fashion industry’s most urgent and important calls to action in the face of climate change.

Tags

climatechange, luxury, sustainability, vegan, english

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