Ferrero has developed a paper-based packaging material for its confectionary range in Italy.

Said new material will be rolled out in 2022 primarily for the confectionary brand’s Kinder Bakery range, specifically for products such as Kinder Délice and Kinder Brioss.

The new packaging features an innovative method of wrapping Kinder Bakery products using paper film, suitable for recycling in the country’s paper stream.

Should the launch prove successful, Ferrero plans to introduce its flexible packaging alternative to its entire bakery products portfolio in Italy.

Ferrero has also- in tandem with upstream suppliers-developed a thinner outer packaging material for its signature chocolate bar, Kinder Bueno. The new flexible outer packaging for said product is 20% thinner than conventional packaging films.