A new WWF-Hong Kong report has spotlighted the major “sustainable cotton clothing and information gap” in the local fashion market. The research, based on background examinations into 39 local and global brands’ ESG reports, online stores, surveys as well as on-site visits to 140 stores across Hong Kong from 2019 to 2020, found more than 80% of brands either do not offer or have “low availability” of sustainable cotton clothes.
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‘Huge’ Sustainable Cotton Gap in Hong Kong’s Fashion Market, WWF Report Says
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“Sustainable cotton policy and labelling can only be found in international brands, whereas the application of sustainable materials among local brands is very limited. Local clothing brands and retailers are not well informed about sustainable cotton. Sustainability is yet to be the factor prioritised by local brands when sourcing raw materials.”
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