On 15 September, over 30 Oxford Street stores, including Selfridges, John Lewis, Urban Outfitters, Nike Town, H&M and New Balance, will highlight their commitment to drive positive change in how people shop.
The idea is to educate shoppers on how brands are responding to the climate crisis and to encourage them to make small changes in their own consumption habits by supporting some of the sustainable products and companies highlighted in the campaign.
Luciana Magliocco, director at the Oxford Street Associate, added that this is a statement that “sustainability will be at the heart of everything (Oxford Street) does now and in the future.
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The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Beyond Even Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.
Please read our BBEB Charter PDF.
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