Build back ever better

Inspiring the world to build back ever better

BBEB Charter

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Contributors

Abby Xu
Adil Aziz
Adriana Duran
Aldo Abela
Alejandro Aracena

Owner
Alessandro Ferracino

Regional Director ECA Business Assurance (esc. UK and Iberia), Intertek Italia SpA Managing Director and Chairman of the Board
Amaia Hernaez
Amanda Clark
Amy Paille

Marketing Manager
Ana Blancaflor
Andre Lacroix

CEO of Intertek and author of Leadership with Soul
Andrew Browne

Chief Engineer, Global Engineering
Andrew Jackson
Andrew Wood

Lead Technician
Andrew Wood
Angelique Brouillard
Anisha Bandeali
Anja Kopf
Anna Thomas
April Hernandez

HR Specialist
Ashlee Wettlaufer
Aslı Özdemir
Astrid Walstra

Global Strategic Key Account Manager
Atsunori Nishizono

Business Development, Sustainability
Aude Striebig
Audrey Moisan

Marketing
Ayta Yazici
Ayush Dhital

Regional Managing Director, Asia Pacific
Barbara Bland
Barbara Reidy

AML, OFAC, Consumer Protection, UDAAP Compliance & Risk Management Executive
Belle Solomon

Corporate Marketing & Communications Head
Ben Whittemore
Brad Nyquist
Brian Buckle
Brittany O'Hara
Build back ever better - BBEB
Caitlin Connell

Director of Global Marketing, Caleb Brett
Caitlin Margeson

Medical Program Coordinator
Calin Moldovean

President, Business Assurance, Food Services, and Assuris
Carlos Velasco

President Latin America and Global B&C
Carrie Cowdrey
Catalin Tomescu

Director of Operations NDT & AIM / General Manager Industry Services - Saudi Arabia & Bahrain
Catherine Beare

Vice President Supply Chain Assurance
Charlotte Leleu

Marketing Manager
Christine Forcier
Cigdem Kalin Vatansever

Global Director, Operational Excellence, Food Services
Clarissa Benfield

Global Director
Dallas Veale
Dane Warren
Daniel Murcia

Director Sales & Marketing LATAM, Caribbean & Caleb Brett Americas
Daniel Rodriguez-Hobley

Digital Marketing Manager - Email
David Breach

Intertek Caleb Brett Director, UK
David Meek
David Muil

Global Vice President Business Development, Business Assurance
Deandra Wolfe
Denise French

Customer Experience Specialist
Derek Silva

Vice President, Marketing
Dorothy Lau
Dr. Pratik Ichhaporia
Edhard Shults
Elma Christian

Business Development Director - Supplier Management
Emilia John

Sr. Content Writer
Eneida Sandoval
Eneko Lacha
Estefania Varo
Felicia McCann
Florencia Bahamonde

Sr. Global Program Manager
Francesco Fieramosca
Francesco Peri
Gaia Chignola
Gerald Sobota
Gunthon Limcharoen
Halinh Nguyen
Hamad Lone
Hamood Rahman

Business Development Supervisor
Hanny Widjaja

VP Global Business Assurance and Food Services
Haylie Wong

Marketing Communications Executive
Hebe Ma
Helen Russell
Holger Ritschdorff

Project Administrator External Fleet Testing
Husam Alfarra

Senior Lead Auditor/Tutor
Ian Galloway
Ida Woodger

Head of Sustainability
Iker Albestain

Regional Marketing Manager
Ingrid Santos

People Development and Internal Communications Assistant
J.R. Batek
Jacob Png
Jasmin Durkut
Jason Emmanuel
Jason Hughes

Regional CIO
Jeff Eves

Green Services Program Director
Jeffrey Fillmore
Jeremy Gaspard

VP GTS, World of Energy Europe, Saudi Products Testing
Jessica D'Amico

Global Marketing Specialist
Jessica Lau
Jill Ramel
Jo-Anne Dodd
John Clark
John Fowler

Senior Vice President Minerals; Global Business Line Leader E&P
John Neuhauser
John Searle

VP Quality and Technical -Food Services
Johnny Sandhu

Director, Global Customer Service, Supplier Management
Jonathan Husiak
Jorge Lopez

Sustainability Sales Director
Jos Bindels
Joyce Borkhoff
Joyce Moore
Justin Bettey

Director EMEA - Supplier Management
Justin Veale
Karen Whiting

Director of Technical Accounts and Retail
Karis Bonner
Karla Aida Gomez
Katie Chan
Ken Lee

Senior Vice President Marketing and Communications
Kennedy Amissah

Vice President, Business Assurance - North America
Kristen Smith

Senior Manager, Global Client Engagement & Implementation
Laura Carrion
Laura Olsen

Marketing Manager
Laura Wang
Lauren Whittemore

Vice President, Global Strategic Marketing
Lea-Katrin Schubert

Team Leader Customer Service
Likey Gu
Liliya Quebedeaux
Lincoln Billings
Lorna Kettle
Lucie Messenger

Commercial Director
Mahendra Dealwis
Manuel Quintas

Marketing Manager
Maria Chairez
Maria Rocha
Maricruz Cruz
Marie Giannini
Marie Marchand
Mark Temme

Global Business Development Manager
Mary Osterman Udvadia

Senior Account Manager, Business Assurance
Masoom Saif
Matt Quinn

Director - Business Development & Innovation
Matthew Saunders
Maurycy Bor
Max Sw Li
Meghna Mathews
Michael Hobley
Michael Veale
Miguel A. Cipriano

General Manager East Africa Region
Milena Atanasova
Miroslav Saracevic
Mona Adel
Monica Tofilis

Regional Marketing and Branding Manager
Muriel Ulrici
Naeem Mady

Vice President, Regulatory Market Access
Nancy Kenney

Global Marketing Executive
Naomi Namikawa
Natalia Farina

Global Marketing Manager
Nellie Cunningham

Global PM - TE & GOTS
Nicola Evans
noe sanchez
Noor Mahdi
Noreen Boyhan
Olivier Coppey

President Food Global Business Line
Pasquale Longo
Patrick McNamara

Technical Specialist Manager
Paul Blattner

Global Transportation Program Manager - Business Assurance
Paul Winstone
Pearl Williams
Peter Leung
Pierrick Balaire
Prateek Arora
Prudence Maree
Rafiqul Islam

Senior Marketing Manager
Ranee Chow
Ray Payne
Rebecca Bradshaw
Rebecca Valcourt

Medical Scheduler
Rebecca Whittemore-Beaudoin

Scheduling Coordinator
Refaya Priya

Social Media Marketing Leader
Rhiannon Parker

Chief Operating Officer
Richard Norris

VP Data and Digital Services
Rick Baek
Roella Tsang
Roque Corona
Rosanna Marabella

ATIC Solution Provider
Rosendo Mejica Iglesias

Global HSSE & Sustainability Lead, Caleb Brett
Rowena Curtis
Rui Esteves
Ryan Whitehouse
Saler Siow
Sally Murtagh
Samantha Clendenning

NA Electrical Marketing Manager
Samantha Krug
Samir Ahmed

Global Vice President
Sandeep Das

Regional MD South Asia
Sandra Carvalho
Sandra Meixner

Global Program Manager ATIC Food Authenticity Services
Sandra Sun
Sanjay Joshi
Sara Peressini
Sarah Lovell

Business Development Manager
Saskia Hansen-Beck

Global Key Account Director - Food Services
Seija Krasowski

Marketing Communications
Seth Martin-Wick

Director, Digital Marketing and Customer Experience
Shawn Gong

BD
Shelly Lo

Marketing Director, Global Softlines and Hardlines
Sherman Lo

Human Resources
Shohidul Islam

Assistant Manager (Total Quality Management)
Simon Mary-Brasse
Simona Romanoschi

VP, Business Assurance Innovation
Simone Hosner
Sofia Liebon

Global Program Manager, IT & Data Security
Somdutta Sarkar

Senior Manager
Stefano Bonetti
Suegie Wo
Tammy Seaman
Tania Mendes
Telishia Soobramoney
Terence McGuire

Vice President
Tim Dixon

Head of IT Architecture
Tim Gaffigan

Chief Commercial Officer - Intertek Caleb Brett
Timo Lieber
Tracy Veale
Tristan Macpherson
Tyrone Cowland
Vasudha Shashank
Waikje Loog-Meshulam

Inside Sales Manager
Waqas Ahmed

Area Manager
Will Schueneman

Online Marketing Manager
Wilson Law
Yasin Arafat

Senior Officer (Total Quality Management)
Yeliz Hacıhaliloğlu
Yesid Torres
Zoltan Marosi

GMA Researcher

BBEB Archive

1 0

There are many strategies that fail because they aren't actually strategies.

Waqas Ahmed

11/1/2021 12:17:30 PM

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Waqas Ahmed

The lack of action is often caused by "new strategies" that aren't really strategies. Real strategies involve a clear set of choices that define what the firm will do and what it will not do. Despite the efforts of many people working hard, many strategies fail to be implemented because they do not present a clear choice.

https://hbr-org.cdn.ampproject.org/c/s/hbr.org/amp/2017/11/many-strategies-fail-because-theyre-not-actually-strategies

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Creating, sharing and inspiring change. For good.

The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Back Ever Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.

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BBEB Archive

Creating, sharing and inspiring change. For good.

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