As concerns about the climate crisis grow, people are re-considering their clothes-buying habits, leaning more towards high-quality, long-lasting items and renting rather than owning. Responding to this, M&S is tapping into sartorial eco-consciousness by offering clothes for hire.
“Clothing rental is a growing market and working with Hirestreet through our Founders Factory joint venture gives us a huge opportunity to learn from the leading start-up in this space, operate in an agile way and better understand what our customers want from rental services. “As we grow M&S clothing, we want to be more relevant more often and we know customers are increasingly interested in the circular fashion economy. Our partnership with Hirestreet means we are putting M&S clothing in front of new customers and our first rental edit doesn’t just showcase the style we have on offer, it also highlights the value and quality of clothing that is made to last.”
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