IKEA is planning to serve vegan meatballs made with 3D printing technology, and is now hiring qualified applicants an opportunity to try 3D-printed vegan versions of its iconic Swedish meatballs.
In a short film accompanying the launch, Ikea showcases the 3D printer. The video ends with a woman eating a vegan meatball and the text that says “Let’s meet over some 3D printed meatballs and a job interview.”
According to Ikea, it’s looking to fill 150 tech and innovation jobs in 2022; it says it’s seeking talent with imagination. The applicants will be allowed to “Taste the Future” as the campaign is called.
The company says its overall climate commitment is to become climate positive by the 2030 target and it aims to do that largely by reducing emissions throughout its value chain. Ikea says it will achieve the goal without offsets. It’s aiming to reduce emissions 15 percent over the 2016 baseline number.
Ikea is at the start of a journey to embrace data and technology to become more affordable, accessible and sustainable in an omnichannel environment. Naturally people with imagination will play a big role in that quest. So here we’re looking for people who want to create a better everyday life with us. This campaign is a great way to start the conversation.
https://www.greenqueen.com.hk/ikea-3d-printed-vegan-meatballs/
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