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Tesco launch Braille Valentine's Day Cards

The UK supermarket chain, Tesco have launched a range of accessible valentine's day cards for people with sight loss. They have worked with Hallmark and RNIB to bring the range to stores across the UK..

This is a bittersweet moment for many visually impaired people, like me who have convinced their other halves not to buy cards as they can't read them. With the launch of this range, I no longer have an excuse for not getting each other a card….

Stephanie Burrows, the retailer's assistant buyer for cards, said: “At Tesco, our customers are at the heart of everything we do, so it’s important we make a continued effort to build an inclusive and accessible product range to meet their needs. "We’re always listening to feedback and know cards are an area where more diversity and inclusiveness is desperately needed for better representation of us all.

Tags

braille, disability inclusion, inclusive products, english

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