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Shocking food waste toll from UK households drives Sainsbury's soup campaign

A staggering £1.17bn worth of fruit, vegetables and bread is wasted every year by British households, according to new research.

The research from supermarket chain Sainsbury’s investigates changing attitudes towards New Year’s resolutions and as the retailer continues with its mission to ‘Help Everyone Eat Better’.

Encouragingly, eating healthily tops the resolution list, with 52 per cent of adults pledging to eat a more nutritious diet, up from 24 per cent some 20 years ago and 37 per cent just a decade ago.

Reducing food waste (22 per cent), recycling more (21 per cent) and reducing carbon footprint (15 per cent) make the list of top 10 resolutions set this January.

Food waste is a huge issue facing the British public, with research revealing the average UK household throws away 142 carrots, onions, tomatoes, courgettes, potatoes and loaves of bread a year.

Tags

sainsbury, supermarket, uk, foodwaste, english, highlight

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