Tangent has been recruited by Sustainable Glasgow, a partnership formed by leading organisations from the commercial, academic and charity sectors, alongside local government, to create a brand that showcases Glasgow’s ambitions to become the UK’s first carbon neutral city by 2030.
Meanwhile, the firm is working with the Alliance to End Homelessness in its bid to eradicate rough sleeping in Glasgow by 2030. Its newly created brand identity demonstrates the hidden elements of homelessness and how the everyday pressures of life can slowly overwhelm people, while offering a positive message about how the city can come together to tackle the issue.
“Branding can be really influential in lots of ways, but we’re conscious that for many people it solely represents market forces and commercial interests. We don’t believe talented designers should clock in the hours purely for the pursuit of driving other people’s wealth. We’re more interested in the spaces where design still exists as a form of social communication, helping change attitudes and open people up to new ideas.”
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