tyle Theory is tapping into a growing appetite for sustainable clothing, or circular fashion, offering young women in Hong Kong and Southeast Asia more options for their wardrobe without having to buy new garments.

The Singaporean start-up, which has received around US$30 million from investors including Softbank Ventures Asia and Alpha JWC Ventures since its inception in 2016, allows its community of over 400,000 users in the city state, Indonesia and Hong Kong to rent, sell, and buy designer clothing and handbags on its platform.

Chris Halim and Raena Lim, the husband-and-wife duo who founded the platform, believe sustainable fashion is the future of the industry.

The idea to start their circular fashion platform grew out of a personal issue of “having nothing to wear” despite having an abundance of clothing, according to Lim, who is the chief operating officer.