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| 1 minute read

Target tiptoes back into resale with new ThredUp deal, as it makes sustainability push

Target is tiptoeing back into secondhand sales through a deal with resale company, ThredUp.

The big-box retailer confirmed Friday that it launched a page on ThredUp’s website in late March that includes listings of women’s and kids’ apparel, along with accessories. Some items are from Target’s private labels, such as kids’ clothing brand Cat & Jack, or its limited-time designer collaborations, such as one with Lilly Pulitzer in 2015, and others are from luxury brands not typically sold by Target. All are curated by Target from ThredUp’s inventory.

A company spokesperson said Target is in a “test and learn” phase with ThredUp. She declined to share financial terms of the deal. ThredUp also declined to comment.

This is not the first time Target has teamed up with ThredUp, an online consignment and thrift store. Target launched — and then shut down — an approximately six-month test in 2015. It allowed shoppers to get Target credit for gently used items that ThredUp was willing to resell.

A Target spokesperson said the company decided to partner again with ThredUp to tap into customers’ interest in value and sustainability. Target’s new webpage on ThredUp’s website is labeled as a beta test. It includes about 400,000 pieces priced at up to 90% off.

Tags

sustainability, recycle, english, fashion, highlight

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