Nike Refurbished, and Nike Recycling & Donation initiatives, the Swoosh introduces a new Nike Re-Creation program as another step toward its circular vision. According to Nike, the Re-Creation program “locally collects vintage and deadstock pieces, using them to create new locally designed and manufactured products.”
The ultimate goal of Nike Re-Creation and its other sustainable initiatives is to move towards a zero-carbon and zero-waste future, as symbolized through its “Move to Zero” pinwheel logo.